NBC Florence WMBF

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More Facts About NBC Florence WMBF Live



Myrtle Beach/Florence, South Carolina/
Lumberton, North Carolina
United States
CityMyrtle Beach, South Carolina
BrandingWMBF News
SloganLive. Local. Latebreaking.
ChannelsDigital: 32 (UHF)
Virtual: 32 (PSIP)
Subchannels32.1 NBC
32.2 Bounce TV
32.3 Grit
32.4 Laff
OwnerRaycom Media
(sale to Gray Television pending)
(WMBF License Subsidiary, LLC)
FoundedApril 20, 2006
First air dateAugust 7, 2008 (10 years ago) (2008-08-07)
Call letters’ meaningMyrtle Beach / Florence
Sister station(s)WBTV, WECT, WIS, WCSC-TV
Former affiliationsNBC Weather Plus
(on DT2)
Transmitter power530 kW
Height183 m (600 ft)
Facility ID83969
Transmitter coordinates33°43?50.9?N 79°4?31.4?W / 33.730806°N 79.075389°W / 33.730806; -79.075389
Licensing authorityFCC
Public license information:Profile


Detailed Antenna Reception Information For NBC Florence WMBF


StateSouth Carolina
Virtual Channel32
RF Channel32
Effective Radiated Power (ERP)165 kW
Height Above Average Terrain (HAAT)186m
Radiation Center-above Mean Sea Level (RCAMSL)191m
Network AffiliationN/A
Contact Street 1918 Frontage Road East
Contact CityMyrtle Beach
Contact StateSC
Contact Zip29577
Contact Phone843-839-9623
Additional DataFCC Station Information

NBC News WMBF is a TV station in Florence, SC. It’s a local news and entertainment station that broadcasts local news, sports, and scripted TV shows. In addition to being known as NBC News Florence WMBF, it’s also called simply by its FCC call sign WMBF. You can watch the station online via the NBC News live stream and its collection of videos, updated regularly.

Name: NBC News Florence WMBF
Call Sign: WMBF
Location: Florence, South Carolina, United States
Genre: Local News, Entertainment
Website: NBC News Homepage

If you’re interested in a different station or stream, use the search box at the top of the page.

NBC News is owned by Raycom Media. It is an affiliate of the network NBC network. As an affiliate, Florence WMBF tends to focus its original news coverage on local issues during the traditional morning, mid-day, evening and late-night news slots. To fill in the rest of its broadcasting schedule, the station airs national programs provided by NBC.

Contact the Station

If you’re a public relations rep, you may want to mail some promotional materials to the station or get in touch with a specific member of its team. If you’re a curious viewer, you might be interested in arranging a tour of the station’s facilities. In either case, in addition to the contact info above, here are some more ways to get in touch:
By mail: 918 Frontage Rd E Myrtle Beach, SC 29577-6700. Phone: 843-839-7973. Fax: 843-839-7973. Email: news@wmbfnews.com